The Types of Promotional Branding

Branding isn’t one size fits all, with a wide variety of promotional branding available for an array of businesses to use. Each company is different, so many types of branding have been designed to help promote a company’s product to the correct target audience in the most efficient way. Not sure which promotional branding suits your business? Follow our simple guide on discovering the different types of promotional branding available.

Personal branding:

Referring to the conscious and intentional effort to create a public perception of an individual. The best example of this is an influencer, with this individual crafting and building a public persona on a social media platform. Elevating their credibility, authority, as well as differentiating themselves from the competition. This type of branding can also occur face to face, but these days, it’s social media that really aid this type of marketing.

Product branding:

Being the most recognizable type of branding, product branding can be seen throughout your everyday life, you can see this in supermarkets, sporting stadiums, bars, and more. Referring to the action of branding a specific product, shaping how the world perceives a product through deliberate aesthetic choices. The aesthetics can alter the type of audience you will target, with the design, color, font, or wording, shaping who will find your product appealing.

Service branding:

Service branding can be more complex compared to product branding, as it covers branding as an act. Therefore, many companies use the form of ‘extras’ to create their branding, letting customers associate the brand with a certain user experience. Increasing the chance of a returning customer and improving the brand’s overall trust.

Retail branding:

Retail branding involves the physical appearance, showcasing the look and feel that is specific to the brand. Deliberate design choices can include the layout, the decor, the background music, and the display items. All these factors showcasing what style and message, your company is trying to put across.

Corporate branding:

Corporate branding is used to showcase how a business wants to be perceived. Giving the corporate company a personality through designs, actions, and the overall mission. Involving the website, ads, as well as social and professional aspects of a company. This can include partnering with specific charities or responding to current events, shaping how the public perceives the brand through these promotional acts.

Online branding:

This branding is entirely online, being the broad term for all social media, online ads, emails, landing pages, and web design. These days, online branding is the bread and butter of marketing, being one of the most effective branding styles. This is due to the wider audience that online branding reaches, as well as the variety of branding styles that can be used to provide effective results.

Offline branding:

This is the traditional type of advertising, including signs, billboards, business cards, and any other physical company representations. This typically shows the style of the company clearly, giving customers stronger trust and dependability on the business.

Here at Brand Services, we are proud to offer services for a range of different industries, including warehousing and logistics, e-commerce, brand, and marketing collateral, merchandising, or more! Offering our experienced team of experts to help you create the best marketing materials available, helping you improve your business to its utmost potential.

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