How to Streamline Your Campaign Fulfilment and Management
December 6, 2024
With more people shopping online than ever before, it’s becoming increasingly important for businesses to optimise their fulfilment processes to keep their customers satisfied.
But what if you’re a small business that doesn’t have the manpower to get orders out quickly? Or a large business without the warehouse space to handle your orders in-house?
The good news is that there are various campaign fulfilment and management solutions available to help you keep on top of your business and focus on other areas that need your attention.
The highly experienced fulfilment team at Brand Services excel in facilitating the execution of complex, multi-pronged marketing exercises, ensuring
a streamlined and efficient approach to campaign execution and management. Contact us today to see how we can help you.
What is the Order Fulfilment Process?
Did you know that up to 83% of customers see convenient and accurate fulfilment as key to making purchasing decisions? The order fulfilment process is essential for business success. But what are the steps involved?
1. Receipt of Inventory
The first step involves the accurate receipt and storage of inventory, which can help with identifying discrepancies straightaway (preventing issues, such as picking errors or shipping delays) later on in the process.
2. Warehouse Putaway
The next step is to put the inventory away in the warehouse, ensuring that it is placed in the correct location and easy to find. This can reduce the time for retrieval later, enhancing the overall productivity of the warehouse.
3. Picking
The next step is to wait until an order is placed. The inventory will need to be picked and prepared for shipping. This is an area where automation (such as robotic picking) can be hugely beneficial to help streamline the process and reduce errors.
4. Packing
The next step is to park the order for shipping, ensuring that all items are securely enclosed. Studies have shown that packaging directly influences customer satisfaction, so ensure that it is attractive and suitable for purpose.
5. Shipping
The final step before the order reaches the customer, you need to ensure that you’ve selected the right carrier and method so that everything arrives quickly and safely. Efficient shipping practices are essential for customer satisfaction.
6. Returns Processing
In some instances, there will be an additional step of dealing with returns. Most of the time this is due to the customer having received incorrect items. The returns process can be streamlined through effective communication and logistics.
What is Third-Party Campaign Fulfilment and Management?
This is when you outsource your fulfilment needs to a third-party logistics provider who looks after them for you. They could handle the whole process from start to finish, or they could handle just the main aspects (picking, packing, shipping, and handling returns). The provider will work with you to determine what aspects of your fulfilment process they will handle and what involvement you (or your team) will have.
What are the Benefits of Third-Party Campaign Fulfilment and Management?
Third-party campaign fulfilment and management solutions will provide your business with numerous benefits, including:
- Increased Storage Capacity – many small businesses in particular struggle to find the space to store their inventory. The bonus of a fulfilment solution is that they will store your inventory for you to make picking, packing, and shipping easier.
- Inventory Management – keeping track of your inventory can be made easier with management software, but this relies on staff lodging all incomings and outgoings correctly. A fulfilment solution will handle this for you and provide accurate reports periodically.
- Saves Time and Money – having an in-house team that picks and packs orders will cost you time and money. A fulfilment provider will save you time by picking, packing, and shipping orders on your behalf, plus they’ll do it with speed and accuracy.
- Increased Shipping Options – have you ever been asked to ship an item internationally or to fulfil an unusual shipping request? A fulfilment service will have a network of freight providers that they can contact to get this done as cost-effectively as possible.
- Reduce Your Workload – when someone else is looking after the logistics of fulfilment for you, you’ll be able to focus on other areas of your business. This makes your life easier and greatly reduces your stress levels, which will have a knock-on effect on your staff.
Streamline Order Fulfilment with Brand Services
Ensuring that your fulfilment process is streamlined goes a long way to keeping your customers satisfied. This can be challenging for many businesses, however, regardless of their size. This is why campaign fulfilment and management solutions in the form of a third-party provider can be such a beneficial investment.
The highly experienced team at Brand Services can provide a range of fulfilment services that are designed to make your life easy and keep your customers happy. From campaign kitting and inventory management to picking and packing and returns management, we can do it all.
